INTERCLEAN SHOW, ORLANDO: Prospects crowd the Activeion booth at InterClean (ISSA) and raise their hands voting "YES" for Danny Orleans to put Karen in the big blue box and cut her in half.
The doors are opened. Karen sits inside. “Wave bye-bye!”
Danny inserts a blade into the box and begins to deliver the client Activeion’s marketing message: “No matter how you ‘slice it’, Activeion is an industry leader.”
Danny picks up a tube, looks through it and says, “We look at the world of cleaning differently than everyone else on the show floor. We imagine a world without cleaning chemicals.”
After inserting the tube into the big box, Danny picks up another tube and pushes it into the box. He informs his ever-growing audience, “We can help you “cut down” on your cleaning costs!’
After sliding the lower box to the side, he emphasizes, “Activeion uses technology to clean instead of traditional, harmful chemicals. That’s what separates us from the rest!”
Suddenly, Karen’s hand pops out of the hole. The audience wonders, “Where is the rest of her body?!”
Karen’s disembodied hand holds the product and demonstrates it as Danny says, “Activeion technology is turning ordinary tap water into ionized water so it kills germs on hard surfaces.” The captivated crowd gets the message.
Danny aligns the boxes as he says, “It’s not magic. It’s science. Remember that Activeion is the only company today using science and technology to make cleaning simpler.”
Danny removes the tubes, opens the door and Karen has reappeared, all-together, as Danny reminds the prospects. “For a safe, sustainable, simple way to clean that will save you time, money, and labor, choose Activeion technology.”
Karen steps out of the box and everyone applauds as Danny says, “Just like Karen, Activeion has it all together!”