| Client Name: |
Hewlett-Packard Information Management Practice |
| Description: |
Consultants to Global 2000 companies on business intelligence and data warehousing |
| Industry: |
Consulting |
| Headquarters: |
Houston, TX |
| Event: |
Over 30 trade shows and events from 2001—2008
The Data Warehousing Institute
DAMA Metadata Conference
Gartner Conferences
|
| Audience: |
800 data warehousing/business intelligence executives |
| Challenge: |
As the business intelligence consulting arm of HP, the Information Management Practice (formerly Knightsbridge Solutions) didn’t have an interactive demonstration at their trade show exhibit. Conventions they attend are filled with hi-tech demos. They needed an interactive draw to their trade show booth. |
| Solution: |
Danny Orleans’ SalesMagic® presentation
It attracts traffic and brings leads to the booth. Complemented by a customized giveaway, HP receives over 300 leads per trade show (in just 8 short hours of exhibit time. when Danny Orleans is part of the exhibit marketing strategy. |