WhereScape

 
 

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Trade Show: Exhibit Booth SalesMagic

 
Client Name:
WhereScape
 
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Description:
Software Developer
 
Industry:
Big Data
 
Headquarters:
Portland, Oregon
 
Event:
TDWI, Teradata Partners, Tableau, Teradata Universe, TDWI Europe
 
Audience:
500—3000 software engineers, data warehouse architects, CTOs 
 
Challenge:
When WhereScape’s New Zealand office decided to create a US office and exhibit at IT shows in the US, Mark Budzinski, the VP of Sales & Marketing wanted to maximize lead generation.
 
Solution:
Incorporating Danny Orleans into our booth turned out to be the perfect choice," recalls Budzinski. "Danny Orleans turned out to be the perfect choice. In 2009 he did two data warehousing shows for us. He tripled our leads. As the company has grown, we’ve increased his presence in our booth to eight shows per year throughout the US and Europe. He’s an essential part of our trade show exhibit marketing strategy."