Case Study: Trade Show Magic for TIBCO+Statistica

 

Click on the video to hear Senior Director of Analytic Strategy, Shawn Rogers explain why he chose
Danny Orleans to increase ROI at his company's exhibit booth at Big Data Toronto.
Client Name:
TIBCO+Statistica
 
 
 
 
 
Description:
Integration, analytics and event-processing software for companies to use on-premises or as part of cloud computing environments
 
Industry:
Software
 
Headquarters:
Palo Alto, CA
 
Event:
Big Data Toronto
 
Audience:
4000 data scientists and industry experts
 
Challenge:
To find an interactive lead generation solution that would drive more traffic to the booth and communicate the new branding.
 
Solution:
Danny Orleans Trade Show Magic. Shawn Rogers, Senior Director of Analytic Strategy, had experienced the power of Danny Orleans' ability as a traffic draw at data warehoue conferences. He had Danny join the exhibit marketing efforts to guarantee that TIBCO +Statistica would make a big impact.