| Client Name: |
Parade Magazine |
|
| Description: |
Founded in 1941, Parade Magazine is in more than 370 Sunday newspapers across the U.S. |
| Industry: |
Publishing |
| Headquarters: |
New York City |
| Event: |
Midwest Advertisers Appreciation Day |
| Audience: |
150 Advertisers and their families |
| Challenge: |
To find an entertainer with both adult and child appeal for a two-hour breakfast event preceding a Disney Ice Show. |
| Solution: |
Danny Orleans' FamilyMagic. His tableside strolling magic during the breakfast hour followed by a family stage show appeals to the young and young-at-heart. He complements the face painters and balloon twisters at the event. His stage show is a great way to wrap up the event and has demonstrated to advertisers (He's appeared at the event for more than 10 consecutive years.) how much Parade appreciates their business. |