| Client Name: |
Parade Magazine
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| Description: |
Founded in 1941, Parade Magazine is in more than 370 Sunday newspapers across the U.S.
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| Industry: |
Publishing
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| Headquarters: |
New York City
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| Event: |
Midwest Advertisers Appreciation Day
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| Audience: |
150 Advertisers and their families
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| Challenge: |
To find an entertainer with both adult and child appeal for a two-hour breakfast event preceding a Disney Ice Show.
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| Solution: |
Danny Orleans' FamilyMagic. His tableside strolling magic during the breakfast hour followed by a family stage show appeals to the young and young-at-heart. He complements the face painters and balloon twisters at the event. His stage show is a great way to wrap up the event and has demonstrated to advertisers (He's appeared at the event for more than 10 consecutive years.) how much Parade appreciates their business.
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